Your Best Face Forward in Fashionable Frames
Your glasses are one of your most permanent accessories. Why not accentuate your look while correcting your vision?
We carry all sorts of frames for the whole family, from classic and understated to jaw-dropping! Visit us today, and we can help you find frames that fit you!
Our Brands
Eddie Bauer
As a brand, Eddie Bauer is about a legacy of adventure, resourcefulness, and love for the great outdoors. Eddie Bauer eyewear is no exception. These prescription frames and sunglasses are designed to help you stay active and experience the world around you. Eddie Bauer’s stylish and sturdy eyewear is equipped to help you pursue adventure wherever it may take you.
Guess
GUESS was established by the Marciano brothers, who, in 1981, left the south of France in pursuit of the American dream. Inspired by a European influence, the Marciano’s put their innovative touch on the apparel industry, redefining denim and eyewear. Guess, and their large array of sunglasses symbolize a young, sexy, and adventurous lifestyle.
Helium
The Helium Paris collection is where suave Italian craftsmanship meets adventurous French design with innovative shapes and styles.
Lulu Guiness
Irresistible glamour and luxurious individual style is the cornerstone of Lulu Guinness eyeglass frames as a sub-brand of Tura Inc. Those seeking dramatic retro shapes, exclusive patterned materials, and unmatched sophistication, should look no further. Lulu Guinness eyewear has an affordable frame collection for all.
Michael Kors
Available in both optical and sun, the Michael Kors Eyewear Collection ranges from cat-eyes to aviators and from oversized to understated. Innovative materials like reflective lenses and one-of-a-kind tortoise acetates with details like the brand's signature logo charm and chain-link detail. Each pair is irresistibly chic, evoking the brand's unique sensibility and incorporating rich accents from the designer's runway collections.
Oakley
Oakley invents each new product with a design philosophy called sculptural physics: the discipline of solving problems with science and wrapping them in art. Supported by an infrastructure that includes the latest tools of technology, Oakley engineers and artisans continue to expand the company’s array of product categories.
Tommy Hilfiger
High end casual with a dash of preppy American style are signatures of Tommy Hilfiger's designs. Providing unique men's and women's frames with a versatile blend of classic and modern style. Delivering on its unique image that the brand is best known for, each pair captures the true essence of what Hilfiger's eccentric fashion is built on.
Our Locations
Altoona
- 515-967-4095
- (515) 967-0262
- 1005 8th St SW, Suite A.
- Altoona, IA 50009
Hours
- Monday: 10:00 AM – 6:00 PM
- Tuesday: 9:00 AM – 5:00 PM
- Wednesday: 7:00 AM – 3:00 PM
- Thursday: 9:00 AM – 5:00 PM
- Friday: 9:00 AM – 3:00 PM
- Saturday: Closed
- Sunday: Closed
Johnston
- 515-270-0494
- (515) 270-6463
- 5501 NW 86th St., Suite 500
- Johnston, IA 50131
Hours
- Monday: 10:00 AM – 6:00 PM
- Tuesday: 9:00 AM – 6:00 PM
- Wednesday: 9:00 AM – 3:00 PM
- Thursday: 9:00 AM – 6:00 PM
- Friday: 9:00 AM – 3:00 PM
- Saturday: Closed
- Sunday: Closed
Services
Our Brands
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Our Blog
What Is BlephEx, and How Can It Help Treat Dry Eye?
Dry EyeIf you have blepharitis or dry eyes, your optometrist may suggest a treatment called BlephEx to help. If you are suffering from blepharitis or dry eye syndrome, it is an eye condition that can cause red, swollen, irritated, itchy eyelids, BlephEx treatment may be a suitable option for you. While it can be uncomfortable, blepharitis […]
What Are the Best Contacts for Dry Eye?
Dry EyeThe uncomfortable symptoms experienced with dry eyes can lead to redness and irritation in the eyes. Dry eye disease is a condition that can make even the simplest daily tasks difficult. Fortunately, there are contact lenses available that can help alleviate some of these symptoms. Depending on the cause of your dry eye, your eye […]
Why Does Driving at Night Get More Difficult as You Age?
Eye HealthDriving at night can be difficult at any age, especially if you have a preexisting vision problem. Between glare, difficulty seeing in the dark, or a delayed reaction time, it can be difficult to do so safely. But why does it become more difficult as you age? As you get older, your eyesight naturally gets […]
What Is BlephEx, and How Can It Help Treat Dry Eye?
If you have blepharitis or dry eyes, your optometrist may suggest a treatment called BlephEx to help. If you are suffering from blepharitis or dry eye syndrome, it is an eye condition that can cause red, swollen, irritated, itchy eyelids, BlephEx treatment may be a suitable option for you. While it can be uncomfortable, blepharitis […]
What Are the Best Contacts for Dry Eye?
The uncomfortable symptoms experienced with dry eyes can lead to redness and irritation in the eyes. Dry eye disease is a condition that can make even the simplest daily tasks difficult. Fortunately, there are contact lenses available that can help alleviate some of these symptoms. Depending on the cause of your dry eye, your eye […]
Why Does Driving at Night Get More Difficult as You Age?
Driving at night can be difficult at any age, especially if you have a preexisting vision problem. Between glare, difficulty seeing in the dark, or a delayed reaction time, it can be difficult to do so safely. But why does it become more difficult as you age? As you get older, your eyesight naturally gets […]
Our Gallery
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Johnston
- 5501 NW 86th St., Suite 500
- Johnston, IA 50131
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P: 515-270-0494
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Altoona
- 1005 8th St SW, Suite A.
- Altoona, IA 50009
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P: 515-967-4095