


Your Best Face Forward in Fashionable Frames
Your glasses are one of your most permanent accessories. Why not accentuate your look while correcting your vision?
We carry all sorts of frames for the whole family, from classic and understated to jaw-dropping! Visit us today, and we can help you find frames that fit you!

Our Brands

Eddie Bauer
As a brand, Eddie Bauer is about a legacy of adventure, resourcefulness, and love for the great outdoors. Eddie Bauer eyewear is no exception. These prescription frames and sunglasses are designed to help you stay active and experience the world around you. Eddie Bauer’s stylish and sturdy eyewear is equipped to help you pursue adventure wherever it may take you.

Guess
GUESS was established by the Marciano brothers, who, in 1981, left the south of France in pursuit of the American dream. Inspired by a European influence, the Marciano’s put their innovative touch on the apparel industry, redefining denim and eyewear. Guess, and their large array of sunglasses symbolize a young, sexy, and adventurous lifestyle.

Helium
The Helium Paris collection is where suave Italian craftsmanship meets adventurous French design with innovative shapes and styles.

Lulu Guiness
Irresistible glamour and luxurious individual style is the cornerstone of Lulu Guinness eyeglass frames as a sub-brand of Tura Inc. Those seeking dramatic retro shapes, exclusive patterned materials, and unmatched sophistication, should look no further. Lulu Guinness eyewear has an affordable frame collection for all.

Michael Kors
Available in both optical and sun, the Michael Kors Eyewear Collection ranges from cat-eyes to aviators and from oversized to understated. Innovative materials like reflective lenses and one-of-a-kind tortoise acetates with details like the brand's signature logo charm and chain-link detail. Each pair is irresistibly chic, evoking the brand's unique sensibility and incorporating rich accents from the designer's runway collections.

Oakley
Oakley invents each new product with a design philosophy called sculptural physics: the discipline of solving problems with science and wrapping them in art. Supported by an infrastructure that includes the latest tools of technology, Oakley engineers and artisans continue to expand the company’s array of product categories.

Tommy Hilfiger
High end casual with a dash of preppy American style are signatures of Tommy Hilfiger's designs. Providing unique men's and women's frames with a versatile blend of classic and modern style. Delivering on its unique image that the brand is best known for, each pair captures the true essence of what Hilfiger's eccentric fashion is built on.


Our Locations

Altoona
- 515-967-4095
- (515) 967-0262
- 1005 8th St SW, Suite A.
- Altoona, IA 50009
Hours
- Monday: 10:00 AM – 7:00 PM
- Tuesday: 9:00 AM – 5:00 PM
- Wednesday: 7:00 AM – 3:00 PM
- Thursday: 9:00 AM – 5:00 PM
- Friday: 9:00 AM – 4:00 PM
- Saturday: Closed
- Sunday: Closed

Johnston
- 515-270-0494
- (515) 270-6463
- 5501 NW 86th St., Suite 500
- Johnston, IA 50131
Hours
- Monday: 9:00 AM – 6:00 PM
- Tuesday: 9:00 AM – 6:00 PM
- Wednesday: 9:00 AM – 6:00 PM
- Thursday: 9:00 AM – 6:00 PM
- Friday: 9:00 AM – 4:00 PM
- Saturday: Closed
- Sunday: Closed

Services

Our Brands






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Our Blog
What Happens if You Don’t Treat Dry Eyes?
Dry EyeDry eye syndrome, also known simply as dry eye, is a prevalent condition that affects many people. There is no single treatment option because several things can cause dry eye, which we’ll look at in this article. You don’t necessarily need an examination to diagnose dry eye. However, suppose over-the-counter (OTC) eye drops don’t offer […]
How Long Do Glasses Prescriptions Last?
EyeglassesIt can be a frustrating experience if you go to get new glasses only to find out your prescription is expired. Fortunately, getting a new one is not difficult, but it will require an exam. While possibly unexpected, eye exams are almost always a good idea. The optometrist will not only update your prescription, but […]
Can You Wear Contacts With Pink Eye?
Contact LensesEye HealthPink EyeMost of us have probably dealt with the unsightly and uncomfortable condition of pink eye at some point in our lives. Depending on the cause, it can be easy to deal with, but it may also require medication. So, if you’re developing symptoms, it’s a good idea to see an eye doctor for an eye […]
What Happens if You Don’t Treat Dry Eyes?

Dry eye syndrome, also known simply as dry eye, is a prevalent condition that affects many people. There is no single treatment option because several things can cause dry eye, which we’ll look at in this article. You don’t necessarily need an examination to diagnose dry eye. However, suppose over-the-counter (OTC) eye drops don’t offer […]
How Long Do Glasses Prescriptions Last?

It can be a frustrating experience if you go to get new glasses only to find out your prescription is expired. Fortunately, getting a new one is not difficult, but it will require an exam. While possibly unexpected, eye exams are almost always a good idea. The optometrist will not only update your prescription, but […]
Can You Wear Contacts With Pink Eye?

Most of us have probably dealt with the unsightly and uncomfortable condition of pink eye at some point in our lives. Depending on the cause, it can be easy to deal with, but it may also require medication. So, if you’re developing symptoms, it’s a good idea to see an eye doctor for an eye […]