Frames & Lenses in the Des Moines Metro Area

Book Appointment

Your Best Face Forward in Fashionable Frames

Your glasses are one of your most permanent accessories. Why not accentuate your look while correcting your vision? 

We carry all sorts of frames for the whole family, from classic and understated to jaw-dropping! Visit us today, and we can help you find frames that fit you!

Our Brands

facebook google-plus twitter pinterest youtube instagram website
Adin Thomas

Style has to keep up, not hold us back. Adin Thomas believes eyewear should be adventurous yet wearable. Designed to be accessible to all, Adin Thomas styles range from trendy to traditional with a frame to fit every face.

facebook google-plus twitter pinterest youtube instagram website
Banana Republic

Banana Republic eyewear is a versatile and accessible luxury brand for everyday living. Their collection exudes modern, effortless style with upmarket quality. Their sleek and distinctive styling is sure to create a timeless addition for your wardrobe.

facebook google-plus twitter pinterest youtube instagram website
Carrera

Carrera’s history dates back to 1956, when Austrian sports eyewear maker Wilhelm Anger founded the brand, drawing inspiration from the “Carrera Panamericana” road race - At its time the longest, fastest, and most dangerous race in the world.

facebook google-plus twitter pinterest youtube instagram website
Champion

Champion’s roots began in 1919, where they became known for their sweatshirts, t-shirts, and sports jerseys. The Champion line of eyewear is durable, well made, and specially designed for those requiring larger or deeper lenses.

facebook google-plus twitter pinterest youtube instagram website
Coach

Coach is a leading New York design house of modern luxury accessories and lifestyle collections, focusing on superior quality and durability.

facebook google-plus twitter pinterest youtube instagram website
Covergirl

As the nation’s hottest cosmetic brand, COVERGIRL offers women innovative, cutting-edge products that ignite their beauty.

facebook google-plus twitter pinterest youtube instagram website
Draper James

Founded by Reese Witherspoon, the Draper James eyewear collection takes on a modern Southern-inspired lifestyle with charm and grace, offering an array of feminine styles, designs and eye sizes.

facebook google-plus twitter pinterest youtube instagram website
Eddie Bauer

As a brand, Eddie Bauer is about a legacy of adventure, resourcefulness, and love for the great outdoors. Eddie Bauer eyewear is no exception. These prescription frames and sunglasses are designed to help you stay active and experience the world around you. Eddie Bauer’s stylish and sturdy eyewear is equipped to help you pursue adventure wherever it may take you.

facebook google-plus twitter pinterest youtube instagram website
Guess

GUESS was established by the Marciano brothers, who, in 1981, left the south of France in pursuit of the American dream. Inspired by a European influence, the Marciano’s put their innovative touch on the apparel industry, redefining denim and eyewear. Guess, and their large array of sunglasses symbolize a young, sexy, and adventurous lifestyle.

facebook google-plus twitter pinterest youtube instagram website
GX

GX By Gwen Stefani is bright, bold, and fun. It’s a collection of affordably priced fashion-forward accessories that embody Gwen’s unique blend of sophisticated polish and creative rock and roll edge. GX is a playful mixture of pop, punk, and chic.

facebook google-plus twitter pinterest youtube instagram website
Harley Davidson

With a passion for fulfilling dreams of personal freedom, Harley Davidson values the deep emotional connection created with their customers through their products, services and experiences.

facebook google-plus twitter pinterest youtube instagram website
Helium

The Helium Paris collection is where suave Italian craftsmanship meets adventurous French design with innovative shapes and styles.

facebook google-plus twitter pinterest youtube instagram website
Joseph Abboud

Exude confidence with Joseph Abboud. These frames celebrate masculinity with quiet reverence. Taking patterns and textures from menswear into eyewear, these are a modern look at how to live life confidently. Simple lines and rugged hinges make these the right addition to any outfit.

facebook google-plus twitter pinterest youtube instagram website
Juicy Couture

Classic styles and trends get a modern makeover, featuring Juicy’s signature look and feel. Distinct shapes, colors, and designs differentiate the Juicy Couture sunglasses from the rest.

facebook google-plus twitter pinterest youtube instagram website
Kate Spade

Kate Spade's eyewear collection features eyeglasses and sunglasses that are flirty and feminine, frames in classic styles and modern shapes with striking prints and bold color palettes. These designs will impress any fashionista.

facebook google-plus twitter pinterest youtube instagram website
Kenneth Cole

Kenneth Cole New York is day-to-night, wear-to-work fashion for modern men and women. Confident and smart, clever and witty, cool and sexy. Its edge can come from an attitude, a detail, a look, or a thought that’s refreshing and unexpected.

facebook google-plus twitter pinterest youtube instagram website
Liz Claiborne

Chic, fashion-savvy frames from the Liz Claiborne eyeglasses collection are an effortless way to make a style statement. Sleek, unassuming frames borrow from timeless designs for versatile, sophisticated eyewear made for any wardrobe.

facebook google-plus twitter pinterest youtube instagram website
Lulu Guiness

Irresistible glamour and luxurious individual style is the cornerstone of Lulu Guinness eyeglass frames as a sub-brand of Tura Inc. Those seeking dramatic retro shapes, exclusive patterned materials, and unmatched sophistication, should look no further. Lulu Guinness eyewear has an affordable frame collection for all.

facebook google-plus twitter pinterest youtube instagram website
Michael Kors

Available in both optical and sun, the Michael Kors Eyewear Collection ranges from cat-eyes to aviators and from oversized to understated. Innovative materials like reflective lenses and one-of-a-kind tortoise acetates with details like the brand's signature logo charm and chain-link detail. Each pair is irresistibly chic, evoking the brand's unique sensibility and incorporating rich accents from the designer's runway collections.

facebook google-plus twitter pinterest youtube instagram website
Michael Ryen

Drawing inspiration from the growing market of male baby boomers needing more generous sizes, the line targets men looking for more choices in cutting-edge style without sacrificing comfort.

facebook google-plus twitter pinterest youtube instagram website
Nike

Just do it.

facebook google-plus twitter pinterest youtube instagram website
Oakley

Oakley invents each new product with a design philosophy called sculptural physics: the discipline of solving problems with science and wrapping them in art. Supported by an infrastructure that includes the latest tools of technology, Oakley engineers and artisans continue to expand the company’s array of product categories.

facebook google-plus twitter pinterest youtube instagram website
Ray-Ban

Ray-Ban has always been durable, comfortable, and attractive from the vintage classics to the present-day trendy frames. From celebrities to your friends, Ray-Ban is always a favorite.

facebook google-plus twitter pinterest youtube instagram website
Scott Harris

Whatever look you are feeling, be it edgy, refined, playful, or casual, Scott Harris eyewear will have it. Cutting edge fashion is combined with the highest quality materials to create this collection of frames.

facebook google-plus twitter pinterest youtube instagram website
Swarovski

Swarovski has brought their crystal elements refined style to the world of eyewear. Their elegant collection features accents with their renowned precision cut crystals, rich colors, and fine craftsmanship. Luxury eyewear has never sparkled so wonderfully.

facebook google-plus twitter pinterest youtube instagram website
Tommy Hilfiger

High end casual with a dash of preppy American style are signatures of Tommy Hilfiger's designs. Providing unique men's and women's frames with a versatile blend of classic and modern style. Delivering on its unique image that the brand is best known for, each pair captures the true essence of what Hilfiger's eccentric fashion is built on.

Our Locations

Altoona

  • 1005 8th St SW, Suite A.
  • Altoona, IA 50009

Johnston

  • 5501 NW 86th St., Suite 500
  • Johnston, IA 50131

Our Blog

Why Does Driving at Night Get More Difficult as You Age?

Eye Health

Driving at night can be difficult at any age, especially if you have a preexisting vision problem. Between glare, difficulty seeing in the dark, or a delayed reaction time, it can be difficult to do so safely. But why does it become more difficult as you age? As you get older, your eyesight naturally gets […]

Read More…

May 10, 2023
Jeff Neighbors

How Long Does an Eye Exam Take?

Eye Health

How long will your eye exam be? An eye exam typically takes between 20 and 60 minutes, but certain factors can affect the duration of your appointment, such as your eye health and any potential risks for eye diseases.  What Happens During an Eye Exam?  During a comprehensive eye exam, your vision care practitioner must […]

Read More…

April 4, 2023
Jeff Neighbors

How to Clean Eyeglasses

Eyeglasses

An inevitable part of wearing eyeglasses is that, eventually, they will get dirty. You’ll smudge the lens with a fingerprint, or maybe you’ll splash water on them. As tempting as a quick breath and wipe from your t-shirt is, that’s not an ideal way to clean them. A gentle wash with warm water and soap […]

Read More…

April 4, 2023
Jeff Neighbors
A senior man in the driver's seat of a car with a senior woman in the passenger seat, both with a concerned look on their faces

Driving at night can be difficult at any age, especially if you have a preexisting vision problem. Between glare, difficulty seeing in the dark, or a delayed reaction time, it can be difficult to do so safely. But why does it become more difficult as you age? As you get older, your eyesight naturally gets […]

Read More…

"An optometrist performing an eye examination on a man using a specialized medical device while holding a lens up to the man's eye."

How long will your eye exam be? An eye exam typically takes between 20 and 60 minutes, but certain factors can affect the duration of your appointment, such as your eye health and any potential risks for eye diseases.  What Happens During an Eye Exam?  During a comprehensive eye exam, your vision care practitioner must […]

Read More…

A close-up of hands cleaning black-colored frame eyeglasses with a cleaning spray and a microfiber.

An inevitable part of wearing eyeglasses is that, eventually, they will get dirty. You’ll smudge the lens with a fingerprint, or maybe you’ll splash water on them. As tempting as a quick breath and wipe from your t-shirt is, that’s not an ideal way to clean them. A gentle wash with warm water and soap […]

Read More…

instagram facebook facebook2 pinterest twitter google-plus google linkedin2 yelp youtube phone location calendar share2 link star-full star star-half chevron-right chevron-left chevron-down chevron-up envelope fax