Frames & Lenses in the Des Moines Metro Area

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Your Best Face Forward in Fashionable Frames

Your glasses are one of your most permanent accessories. Why not accentuate your look while correcting your vision? 

We carry all sorts of frames for the whole family, from classic and understated to jaw-dropping! Visit us today, and we can help you find frames that fit you!

Our Brands

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Adin Thomas

Style has to keep up, not hold us back. Adin Thomas believes eyewear should be adventurous yet wearable. Designed to be accessible to all, Adin Thomas styles range from trendy to traditional with a frame to fit every face.

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Banana Republic

Banana Republic eyewear is a versatile and accessible luxury brand for everyday living. Their collection exudes modern, effortless style with upmarket quality. Their sleek and distinctive styling is sure to create a timeless addition for your wardrobe.

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Carrera

Carrera’s history dates back to 1956, when Austrian sports eyewear maker Wilhelm Anger founded the brand, drawing inspiration from the “Carrera Panamericana” road race - At its time the longest, fastest, and most dangerous race in the world.

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Champion

Champion’s roots began in 1919, where they became known for their sweatshirts, t-shirts, and sports jerseys. The Champion line of eyewear is durable, well made, and specially designed for those requiring larger or deeper lenses.

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Coach

Coach is a leading New York design house of modern luxury accessories and lifestyle collections, focusing on superior quality and durability.

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Covergirl

As the nation’s hottest cosmetic brand, COVERGIRL offers women innovative, cutting-edge products that ignite their beauty.

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Draper James

Founded by Reese Witherspoon, the Draper James eyewear collection takes on a modern Southern-inspired lifestyle with charm and grace, offering an array of feminine styles, designs and eye sizes.

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Eddie Bauer

As a brand, Eddie Bauer is about a legacy of adventure, resourcefulness, and love for the great outdoors. Eddie Bauer eyewear is no exception. These prescription frames and sunglasses are designed to help you stay active and experience the world around you. Eddie Bauer’s stylish and sturdy eyewear is equipped to help you pursue adventure wherever it may take you.

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Guess

GUESS was established by the Marciano brothers, who, in 1981, left the south of France in pursuit of the American dream. Inspired by a European influence, the Marciano’s put their innovative touch on the apparel industry, redefining denim and eyewear. Guess, and their large array of sunglasses symbolize a young, sexy, and adventurous lifestyle.

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GX

GX By Gwen Stefani is bright, bold, and fun. It’s a collection of affordably priced fashion-forward accessories that embody Gwen’s unique blend of sophisticated polish and creative rock and roll edge. GX is a playful mixture of pop, punk, and chic.

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Harley Davidson

With a passion for fulfilling dreams of personal freedom, Harley Davidson values the deep emotional connection created with their customers through their products, services and experiences.

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Helium

The Helium Paris collection is where suave Italian craftsmanship meets adventurous French design with innovative shapes and styles.

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Joseph Abboud

Exude confidence with Joseph Abboud. These frames celebrate masculinity with quiet reverence. Taking patterns and textures from menswear into eyewear, these are a modern look at how to live life confidently. Simple lines and rugged hinges make these the right addition to any outfit.

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Juicy Couture

Classic styles and trends get a modern makeover, featuring Juicy’s signature look and feel. Distinct shapes, colors, and designs differentiate the Juicy Couture sunglasses from the rest.

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Kate Spade

Kate Spade's eyewear collection features eyeglasses and sunglasses that are flirty and feminine, frames in classic styles and modern shapes with striking prints and bold color palettes. These designs will impress any fashionista.

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Kenneth Cole

Kenneth Cole New York is day-to-night, wear-to-work fashion for modern men and women. Confident and smart, clever and witty, cool and sexy. Its edge can come from an attitude, a detail, a look, or a thought that’s refreshing and unexpected.

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Liz Claiborne

Chic, fashion-savvy frames from the Liz Claiborne eyeglasses collection are an effortless way to make a style statement. Sleek, unassuming frames borrow from timeless designs for versatile, sophisticated eyewear made for any wardrobe.

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Lulu Guiness

Irresistible glamour and luxurious individual style is the cornerstone of Lulu Guinness eyeglass frames as a sub-brand of Tura Inc. Those seeking dramatic retro shapes, exclusive patterned materials, and unmatched sophistication, should look no further. Lulu Guinness eyewear has an affordable frame collection for all.

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Michael Kors

Available in both optical and sun, the Michael Kors Eyewear Collection ranges from cat-eyes to aviators and from oversized to understated. Innovative materials like reflective lenses and one-of-a-kind tortoise acetates with details like the brand's signature logo charm and chain-link detail. Each pair is irresistibly chic, evoking the brand's unique sensibility and incorporating rich accents from the designer's runway collections.

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Michael Ryen

Drawing inspiration from the growing market of male baby boomers needing more generous sizes, the line targets men looking for more choices in cutting-edge style without sacrificing comfort.

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Nike

Just do it.

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Oakley

Oakley invents each new product with a design philosophy called sculptural physics: the discipline of solving problems with science and wrapping them in art. Supported by an infrastructure that includes the latest tools of technology, Oakley engineers and artisans continue to expand the company’s array of product categories.

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Ray-Ban

Ray-Ban has always been durable, comfortable, and attractive from the vintage classics to the present-day trendy frames. From celebrities to your friends, Ray-Ban is always a favorite.

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Scott Harris

Whatever look you are feeling, be it edgy, refined, playful, or casual, Scott Harris eyewear will have it. Cutting edge fashion is combined with the highest quality materials to create this collection of frames.

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Swarovski

Swarovski has brought their crystal elements refined style to the world of eyewear. Their elegant collection features accents with their renowned precision cut crystals, rich colors, and fine craftsmanship. Luxury eyewear has never sparkled so wonderfully.

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Tommy Hilfiger

High end casual with a dash of preppy American style are signatures of Tommy Hilfiger's designs. Providing unique men's and women's frames with a versatile blend of classic and modern style. Delivering on its unique image that the brand is best known for, each pair captures the true essence of what Hilfiger's eccentric fashion is built on.

Our Locations

Altoona

  • 1003 8th Street SW, Suite C
  • Altoona, IA 50009

Ankeny

  • 111 NW 9th St
  • Ankeny, IA 50023

Johnston

  • 5501 NW 86th St., Suite 500
  • Johnston, IA 50131

Our Blog

Eyebrows and Eyelashes

Vision Tips

Our eyebrows and eyelashes aren’t just there for decoration. They’re not even just there for helping us make different facial expressions or to make our eyes stand out. They’re actually the first line of defense our eyes have against airborne contaminants and other hazards. How Eyelashes Protect Our Eyes It might seem weird to think […]

Read More…

May 27, 2020
Jeff Neighbors

20/20 In Hindsight: The Snellen Eye Chart

Vision Tips

Have you ever wondered where that chart with the big E in every eye doctor’s office came from? The famous eye chart is actually called the Snellen Chart. It was named for the 19th-century Dutch ophthalmologist who first developed it. Glasses Before Eye Charts Glasses were invented in Italy around 1286, though they were fairly crude. […]

Read More…

July 26, 2017
Jeff Neighbors

Contact Lenses: All of the Options

Vision Tips

The views expressed in this post are that of Metro Eyecare. The author has no financial disclosures to make regarding this blog post. Any views or classifications of contact lenses are opinion only and may not reflect the views of the other doctors or intended by the manufacturer. So now that we know what we […]

Read More…

March 25, 2014
Jeff Neighbors

Our eyebrows and eyelashes aren’t just there for decoration. They’re not even just there for helping us make different facial expressions or to make our eyes stand out. They’re actually the first line of defense our eyes have against airborne contaminants and other hazards. How Eyelashes Protect Our Eyes It might seem weird to think […]

Read More…

Have you ever wondered where that chart with the big E in every eye doctor’s office came from? The famous eye chart is actually called the Snellen Chart. It was named for the 19th-century Dutch ophthalmologist who first developed it. Glasses Before Eye Charts Glasses were invented in Italy around 1286, though they were fairly crude. […]

Read More…

The views expressed in this post are that of Metro Eyecare. The author has no financial disclosures to make regarding this blog post. Any views or classifications of contact lenses are opinion only and may not reflect the views of the other doctors or intended by the manufacturer. So now that we know what we […]

Read More…

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